When you cultivate a review from a customer for your Kinnek profile, it should be treated as an opportunity to generate as much trustworthiness as possible for your company. In order to get the most value out of the review, we recommend not only verifying the review, but also responding to the review.
Whether the review is negative or positive in nature, our recommendation is always to respond publicly to every review. From our research, it's been demonstrated that suppliers who respond to their reviews are seen by prospective customers as being more responsive, more caring, and more trustworthy.
Even if it's a simple "Thanks for the kind words!", it can make a big difference in prospective customers' perception of you. Here's a quick video showing how easy it is to respond to a review on Kinnek:
If you have any questions, please don't hesitate to call us at (800) 784-3151, or reach out at firstname.lastname@example.org.